The Ansoff Matrix: Are You Plotting Your Audio Business's Next Move?

Growth isn't accidental.

It's deliberate.

The Ansoff Matrix is a map.
Four quadrants. Four strategies.

It doesn't make decisions.
It illuminates options.

Market Penetration:
Doing more of what you're doing.
For the clients you already have.

It's familiar. Comfortable
But comfort rarely leads to breakthroughs.

Market Development:
Same services. New audience.
Your skills, applied in unfamiliar territories.

It's stretching. Expanding.
It's how niches become markets.

Product Development:
New offerings. Existing clients.
Solving different problems for the same people.

It's innovation with a safety net.
Your reputation opens doors. Your new ideas walk through them.

Diversification:
New services. New markets.
The business equivalent of starting from scratch.

It's the riskiest move.
Also potentially the most rewarding.

Here's the key:
There's no universally right choice.
Only the right choice for you, right now.

The matrix doesn't prescribe.
It describes.

Your job? Choose.

Actively. Consciously.
Not by default.

Because not choosing is a choice too.
Often the most expensive one.

Your audio business isn't static.
It's either growing or shrinking.

The Ansoff Matrix is a tool.
Use it to grow intentionally.

Where are you now?
Where do you want to be?

The gap between those answers?
That's your next move.

Your business has potential energy.
The Ansoff Matrix helps convert it to kinetic.

It's not about predicting the future.
It's about creating it.

Deliberately.

What's your next strategic move?

Rich Steve Beck is a UK-based Mastering Engineer and owner of Not Just a Plugin studio. He's a member of the Music Producers Guild and Produce Like a Pro. Beck holds qualifications as an Insurance Broker and Mortgage Adviser, bringing financial acumen to his music industry work.

Rich conducts university lectures on music industry networking and maintains a music business blog. He founded "Produce, Mix, Fix and Conquer," a Facebook group with 4,000 professional audio engineers and producers.

His interview experience includes over 15,000 public interactions from his finance career and conversations with more than 40 Grammy-winning and multi-platinum selling audio engineers.

Beck is married (to his wife, who he lovingly refers to as "The Boss"), with two children and has a cat named Luna who loves climbing onto his studio gear!