The old game: be discovered. The new game: be uncoverable. How?

Remember when being discovered was the dream? A scout at your gig, a demo in the right hands, a lucky break.

That was then. This is now.

In a world where everyone has a mixing board in their pocket and a distribution platform at their fingertips, waiting to be discovered is a fool's errand.

The new game? Be uncoverable.

It's not about hiding. It's about being so present, so consistent, so remarkable that they can't help but trip over you.

How?

1. Pick your niche. Then go narrower.
2. Serve that niche with such specificity that they can't imagine going elsewhere.
3. Create content that teaches. Daily. Yes, daily.
4. Build connections, not just follower counts.
5. Be the signal in the noise.

Your studio isn't just a room with gear. It's a beacon. Your music isn't just sound. It's a movement.

The internet didn't make it harder to be found. It made it easier to be uncoverable.

But only if you choose to be.

Are you still playing the old game?

Rich Steve Beck is a UK-based Mastering Engineer and owner of Not Just a Plugin studio. He's a member of the Music Producers Guild and Produce Like a Pro. Beck holds qualifications as an Insurance Broker and Mortgage Adviser, bringing financial acumen to his music industry work.

Rich conducts university lectures on music industry networking and maintains a music business blog. He founded "Produce, Mix, Fix and Conquer," a Facebook group with 4,000 professional audio engineers and producers.

His interview experience includes over 15,000 public interactions from his finance career and conversations with more than 40 Grammy-winning and multi-platinum selling audio engineers.

Beck is married (to his wife, who he lovingly refers to as "The Boss"), with two children and has a cat named Luna who loves climbing onto his studio gear!