Is Your Studio Just an Echo in a Crowded Room?
Echoes in a Crowded Room
You're a studio. One of thousands. In a world where bedroom producers can create chart-toppers, why should anyone choose you?
The answer isn't in your gear list.
It's in the connections you forge. The stories you tell. The problems you solve that no one else can.
But how?
Start with this: What's the one thing you do that no other studio does?
Maybe it's your pre-production process. Your unique mic placement. Your ability to calm nervous first-timers.
Now, amplify it. Shout it from the rooftops. But not with ads. With stories.
Tell the tale of the shy singer who found her voice in your booth. The band that discovered their sound after a marathon session.
Share these stories everywhere. Your website. Social media. In person.
But here's the key: Make them about the artist, not about you.
Because new clients don't care about your SSL console. They care about becoming the next success story.
Host events. Listening parties. Celebrate the work you've helped create. Let potential clients see themselves in your success stories.
Collaborate with music schools. Offer workshops. Be the bridge between education and the industry.
Start a podcast. Not about gear. About the creative process. Interview your clients. Let their passion for your work shine through.
Remember: In a world of noise, authenticity echoes.
Don't chase every potential client. Chase the right ones. The ones who resonate with your unique frequency.
Your best marketing? It's not an ad. It's not a sale. It's the next amazing track you help bring into the world.
So, what's your story? And who are you telling it to?
The industry is listening. But only if you're worth hearing.
Are you?
Rich Steve Beck is a UK-based Mastering Engineer and owner of Not Just a Plugin studio. He's a member of the Music Producers Guild and Produce Like a Pro. Beck holds qualifications as an Insurance Broker and Mortgage Adviser, bringing financial acumen to his music industry work.
Rich conducts university lectures on music industry networking and maintains a music business blog. He founded "Produce, Mix, Fix and Conquer," a Facebook group with 4,000 professional audio engineers and producers.
His interview experience includes over 15,000 public interactions from his finance career and conversations with more than 40 Grammy-winning and multi-platinum selling audio engineers.
Beck is married (to his wife, who he lovingly refers to as "The Boss"), with two children and has a cat named Luna who loves climbing onto his studio gear!