Shortcuts are cheating. Good. Because in the world of music production, cheating is winning. Every second you save is a second you can spend being creative. Every motion you eliminate is energy you can pour into your art. These 250 Logic Pro shortcuts? They're not just commands. They&
Growth isn't accidental. It's deliberate. The Ansoff Matrix is a map. Four quadrants. Four strategies. It doesn't make decisions. It illuminates options. Market Penetration: Doing more of what you're doing. For the clients you already have. It's familiar. Comfortable But
The SWOT Spot: Where Your Music Career Levels Up You're good at what you do. But are you good at seeing what you do? SWOT analysis isn't just another acronym. It's a mirror. A spotlight. A telescope. S: Strengths. What makes you, you? W:
Ever feel like you're juggling chainsaws while riding a unicycle? Welcome to studio life. There's always another email. Another mix. Another client who needs "just one more tweak." It's exhausting. But what if I told you there's a way out?
Remember when we'd race to the newsstand to grab the latest copy of Rolling Stone or NME? Man, those were the days. But now? We've got Spotify algorithms and TikTok telling us what's hot. So, what's the deal? Is music journalism dead
Remember when you had to book studio time to record anything half-decent? Yeah, those days are long gone. When I was working for a company called Touch plc selling Lycos and Ask Jeeves online advertising, I used to save up loads of my commission and blow it all on studio
AI isn't going to steal jobs in the music industry. It's going to change them. The narrative of technological unemployment is seductive. It's also mostly wrong. New tools don't eliminate industries. They transform them. The synthesizer didn't kill music. It
Remember when being discovered was the dream? A scout at your gig, a demo in the right hands, a lucky break. That was then. This is now. In a world where everyone has a mixing board in their pocket and a distribution platform at their fingertips, waiting to be discovered
Echoes in a Crowded Room You're a studio. One of thousands. In a world where bedroom producers can create chart-toppers, why should anyone choose you? The answer isn't in your gear list. It's in the connections you forge. The stories you tell. The problems
Forever. That's a hefty word in this business. I mean, think about it. We're in an industry where last week's sound is already old news. Where gear becomes obsolete faster than you can say "firmware update." Where entire genres are born and
Most of us didn't dive into the studio business with visions of spreadsheets dancing in our heads. Yet here we are, juggling preamps and profit margins. It's a tightrope walk that many creatives struggle with, but it doesn't have to be this way. Let&